Next Gen Digital Marketer Certificate

Our Next-Gen Digital Marketing Certificate program gives students the most in-demand skills and experience for today and tomorrow.

The current session runs from March 2022 through September 2022. Students and registered guests can take advantage of the following special programs:

Master Marketer Sessions: 1-hour virtual sessions with Master Marketers from top brands across the world sharing insights, learnings and career advice.

Combustion Days: 1-day immersions into the most important digital marketing capabilities of the day. Participants get hands-on experience.

Learn more About the Program

Next Session: Coming Spring 2023!

Funding is Available

Funding to participate in our programs is available through multiple partners and sources.

Master Marketer Sessions

Inside Content Marketing Strategy with Geoffrey Colon, Founder of Creative Studies and former Head of Brand Studio at Microsoft

Host: John Bell, President NextNow Digital 

Thursday, August 18,  2022 at 12pm -1pm MT

Register Now

Inside Performance Marketing Strategy with Stephanie Chevalier, Senior Director, Performance & Lifecycle Marketing at MasterClass

Host: John Bell, President NextNow Digital 

Thursday, September 22, 2022 12 to 1pm MT

Register Now

MasterClass Logo

Combustion Days

Workshop Leader: John Bell, President NextNow Digital
Friday, August 12, 2022, 9 a.m. – 4 p.m. MT
General Admission: $175.00
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Join us for a 1-day, immersive, online workshop on content marketing. This hands-on session will allow students to work on real projects and practice their skills working with content as part of a digital marketing program to acquire and retain customers. Content marketing earns the attention of prospects and customers and lies at the heart of many digital marketing programs. Marketers mine search data to understand the questions people have and then create compelling content to earn their attention, trust and their business.
This session will start with a real client brief and allow teams of students to collaborate and work with content to improve a marketing program.

Students will:
• Build a content marketing strategy based upon search and other insights
• Draft a content production and publishing calendar
• Create compelling articles and videos
• Produce high-performing social promotions for content
• Evaluate the marketing and business impact of content marketing

"Advertising across digital channels will exceed 60% of global adspend for the first time in 2022, reaching 61.5% of total expenditure."

Zenith Media 2021

About the Program

Digital marketers are in demand. Especially data-driven digital marketers who know how to use data, social media, content and performance marketing to drive both brand and business results. We go beyond certification by offering students time with Master Marketers – professional marketers working with global brands – and hands-on experience via Combustion Days – 1-day, immersive workshops. Each student in the Advanced Expert program receives a personalized, Career Boost session – a career-mentorship session.

Gain the latest, sought-after capabilities:

  • Work with top platforms like Facebook and Google
  • Craft data-driven digital marketing strategy
  • Build a Content Marketing plan driven by search engine optimization (SEO)
  • Integrate Social Media Marketing
  • Plan a Performance Marketing paid media program
  • Design Email Marketing programs that drive customer engagement

 

This program is perfect for:

  • Experienced marketers looking for the most relevant digital skills
  • Students and professionals entering the workforce with the latest digital marketing capabilities
  • Small business owners who need to drive digital-first marketing for growth

Self-paced learning + live sessions with Master Marketers
Fit learning into your schedule and connect with Industry Professionals

Online Training Modules: Semi-self-paced, on demand training modules reviewed by master marketers.

  • Foundations and Strategy of Digital Marketing
  • Social Media Marketing
  • Data Analytics for Digital Marketing
  • Content Marketing & SEO
  • Search and Paid Digital Advertising
  • Email Marketing

Live Master Marketer Sessions and Discussions: Live, webinars with Master Marketers from top brands across the world sharing insights, learnings and career advice.

Live Combustion Workshops: 1-day immersions into the most important digital marketing capabilities of the day. Participants get hands-on experience and credentials

Career Boost Session: A development discussion with a Master Marketer to help map out a personalized advancement or job opportunity plan.

Tuition costs and funding options you can bear – Like all CNM Ingenuity programs, we want to get you the most marketable skills quickly at a cost that you can bear. Participants may be eligible for a variety of funding resources to offset the costs of the program. Explore funding options here.

  • Experienced marketers looking for the most relevant digital skills
  • Students and professionals entering the workforce with the latest digital marketing capabilities
  • Small business owners who need to drive digital-first marketing for growth

Have Questions? Interested in learning More?

Essential Expert

Digital Marketing Certification

17 weeks

$ 1958
  • Learning Modules 1 - 3
  • Two Master Marketer Sessions
  • One Combustion Workshop
  •  
  •  

Advanced Expert

Digital Marketing Certification

32 weeks

$ 3399
  • Learning Modules 1 - 6
  • Four Master Marketer Sessions
  • Two Combustion Workshops
  • Personalized Career Boost Session
  •  

Who Are the Master Marketers

Laura Hines Headshot

John H. Bell, President & Chief Strategist at NextNow Digital
John brings the best lessons of more than 25 years innovating via digital practices. He has delivered next-gen digital marketing strategy and programs to the best-known, global brands including The Ford Motor Company, Nestle, American Express, Unilever and Travelers Insurance. He lives in Albuquerque New Mexico where he serves on the board of Presbyterian Health Plans, the premier health insurer in the state.

Laura Hines – CNM Marketing Faculty 
Laura Hines is a part-time instructor at Central New Mexico Community College in the School of Business & Information Technology (BIT).  Laura holds a master’s degree in Educational Leadership from the University of New Mexico where she found a passion for teaching within higher education.


Theresa Torres – CNM Marketing Faculty 
Theresa Torres is a full time instructor at Central New Mexico Community College in the School of Business & Technology (BIT). She is a proud native of New Mexican and has worked in higher education for over the past 18+ years and truly enjoys it. As an instructor, she inspires students in their educational goals and journey. Theresa has various experience with marketing and digital media marketing and has assisted her local running group with their social media marketing needs to bring their community closer together.

Plus Guest Speakers from Top Brands like:

  • Facebook
  • Twitter
  • Nike
  • Ogilvy
  • Travelers Insurance
  • Mastercard
  • Coca Cola
  • VISA
  • Burberry
  • Hennessey

Coming Soon

Host: John Bell, President NextNow Digital
Guest Speaker: Geoffrey Colon, Founder of Creative Studies and former Head of Brand Studio at Microsoft
Thursday, August 18, 2022 at 12pm-1pm MT

As Head of Brand Studio for Microsoft Advertising and now the founder of a “next” agency, Creative Studies, Geoffrey has always been at the intersection of creativity, content, and data. He has pushed the evolution of how brands use content and performance in advertising via his role at Microsoft. He will offer insights about the latest digital marketing applied at Microsoft and the opportunities he sees for brands and digital going forward. Join us for an intimate conversation with master marketer and published author of “Disruptive Marketing,” Geoffrey Colon.

This session is open to all students of CNM’s Next Gen Digital Marketer program and Registered Guests.

Register for Event

Host: John Bell, President NextNow Digital
Guest Speaker: Stephanie Chevalier, Senior Director, Performance & Lifecycle Marketing at MasterClass
Thursday, September 22, 2022 at 12pm-1pm MT on Zoom

Performance Marketing is all about driving measurable results. As the lead on Performance and Lifecycle Marketing at one of the fastest-growing and most innovative education companies, MasterClass, Stephanie knows how to look across channels, test-and-learn and understand the best way to drive growth. She will share stories about optimizing ad platforms and adjusting to the seismic changes affecting how brands of all sizes grow their business.

About Stephanie Chevalier, Senior Director, Marketing at MasterClass

Stephanie Chevalier is the Senior Director and Interim Head of Performance and Lifecycle Marketing at MasterClass – the learning platform that features courses from Anna Wintour, Gordon Ramsay, Aaron Sorkin and more. Stephanie drove product marketing at innovative video measurement company, Tubular Labs as a Senior Director of Marketing. At Ogilvy, she led strategic planning on integrated digital and social media programs based in Hong Kong  for global clients including Intel, BP, Philips, IKEA, Shangri-La Hotels and Resorts, Chengdu Panda Base, Chanel, and Crocs.  This session is open to all students of CNM’s Next-Gen Digital Marketer program and Registered Guests.

This session is open to all students of CNM’s Next Gen Digital Marketer program and Registered Guests.

Register for Event

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