The Digital Skills Your Business Needs to Market in Today’s Economy
Facebook is training 1 million people across the U.S. by ensuring business owners and their employees have the skills they need to grow their business and that job seekers have the tools they need to find good jobs.
This exciting, fast–paced Digital Marketing program is perfect for small business owners, marketing professionals in need of digital marketing skills, and those seeking new workforce development/job skills.
The six modules of this program will be offered in an online format at your own pace. Instructors will have a video call kick-off to learn more about your business before starting the program and will have a wrap–up call at the end of the series.
2020 – 2021 Schedule and Modules:
- 4 Weeks – Foundations and Strategy of Marketing – October 12 - November 6
- 6 Weeks – Marketing Analytics and Performance – November 9 - December 18
- ~2 Weeks – Break for the Winter/Holidays
- 4 Weeks – Social Media Marketing – January 4 - January 29
- 4 Weeks – Marketing Content Strategy and Branding – February 1 – February 26
- 4 Weeks – Search and Display Advertising – March 1 - March 26
- 4 Weeks – Email Marketing – March 29 – April 23
Estimated 10 hours a week for working your way through the materials and submitting them to the instructors.
$2995 for the entire 6 module series (Sign up by October 5, 2020)
Or $549 per module (see topics and dates above)
You may qualify to take the Digital Marketing series at no charge if your employer meets these criteria:
- Incorporated as a for-profit or not-for-profit entity in NM
- Headquartered within the Albuquerque city limits
- A business with less than 500 employees
- Business has been located in Albuquerque for 1 year OR Business owner has been an Albuquerque resident for at least 1 year at any time prior to the time of training
This great opportunity is made possible through the collaboration between CNM Ingenuity and the City of Albuquerque. Job Training Albuquerque (JTA) is a workforce development program that provides opportunities for the local workforce to gain necessary skills in order to fill skill gaps and meet the workforce needs of existing and potential employers.
Apply for this workforce development opportunity to be funded through Job Training Albuquerque (JTA) by applying here: https://jobtrainingabq.org/application/
CNM Ingenuity is excited to have some of Albuquerque’s leading and most influential marketing professionals teaching this series, including:
Laura Hines – CNM Marketing Faculty – Laura Hines is a part-time instructor at Central New Mexico Community College in the School of Business & Information Technology (BIT). Laura holds a masters degree in Educational Leadership from the University of New Mexico where she found a passion for teaching within higher education. Laura’s professional experience includes business marketing, development and fundraising, and non-profit management.
Mark Gilboard – WESST Business Trainer/Consultant – Mark Gilboard – Mark teaches numerous training courses at WESST, including Marketing Essentials, and Social Marketing with Facebook and Instagram. Prior to his current role helping local Albuquerque small- and medium-sized businesses, Mark had 16+ years’ experience as a sales & marketing and advertising research professional with Nielsen Media Research (Nielsen TV Ratings) and Clear Channel Outdoor. He has taught numerous college courses in Media, and Communications through the years, at both CNM and UNM. He has a Master’s Degree in Communication from UNM and Bachelor’s Degrees in both Rhetoric and Spanish from Bates College, in Lewiston, Maine.
Get College Credit
After you have completed this program, you will receive a certificate of completion, not a degree. You can receive Credit for Prior Learning (CPL) from Central New Mexico Community College (CNM) if you do decide to later pursue a degree, getting free credit for classes that are similar to what you learned in the program. Learn more about non-credit to credit CPL at CNM.
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