Marketing is a force of change and a marketer is only effective if they create change. Learn the forces of marketing and create change for your customers and your organization.
Students will complete hands-on digital media coursework and explore business and marketing strategies to gain the skills to assist organizations with their social media marketing presence. Digital storytelling, web marketing and project management round out this curriculum. This program was developed in conjunction with industry partners including Facebook.
Simultaneously advance your business needs and develop your marketing skills. Our Marketing Workshops feature a “learn by doing” approach where you will immediately apply the workshop lessons to your marketing goals. Prepare for hands-on, interactive, and engaging workshops guided by our expert marketers. Our workshops are structured to give you:
Topics will vary from broad strategy to specific implementations. For example: What is a Digital-first strategy? Techniques for email marketing and lead generation. Adding meaning to marketing metrics. Should I and how do I start a TikTok?
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