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Next Gen Digital Marketer Certificate

Our Digital Marketing certificate program gives students the most in-demand skills and experience for today and tomorrow.

Program Registration Deadline: April 14, 2021
Next Program Begins: April 19, 2021

Funding is Available! Looking for help paying for this course? Contact us before you register. 

Register Here

Certificate Program

Duration Cost Dates Registration Links
Essential Professional Digital Marketing Certification 15 weeks $1749  April 19–August 6
Essential Expert Digital Marketing Certification 15 weeks $1958  April 19-August 6
Advanced Professional Digital Marketing Certification 30 weeks $2995  April 19-November 19
Advanced Expert Digital Marketing Certification 30 weeks $3399  April 19-November 19
Digital Marketers with New Skills Needed

By 2020, businesses will spend $110 billion on digital advertising in the US – more than on TV and print ads combined* (eMarketer)

Digital marketers are in demand. Especially data-driven digital marketers who know how to use data, content and performance marketing to drive both brand and business results.

Certification and more

We go beyond certification by offering students time with Master Marketers – professional marketers working with global brands – and hands-on experience via Combustion Days – 1-day, immersive workshops. Each student in the Advanced Expert program receives a personalized, Career Boost session – a career-mentorship session.

 

Gain the latest, sought-after capabilities:

  • Work with top platforms like Facebook and Google
  • Craft data-driven digital marketing strategy
  • Build a Content Marketing plan driven by search engine optimization (SEO)
  • Integrate Social Media Marketing
  • Plan a Performance Marketing paid media program
  • Design Email Marketing programs that drive customer engagement

This program is perfect for:

    • Experienced marketers looking to gain the most relevant digital skills
    • Students and professionals entering the workforce with the latest digital marketing capabilities
    • Small business owners who need to drive digital-first marketing for growth

     

    Choose From 4 Levels of Certification

    The Next Gen Digital Marketer Program is designed to work with your busy schedule. You can complete the full, ADVANCED Expert certificate in 30 weeks. You can complete the ESSENTIAL Expert certificate in 15 weeks.

    Tiered Pricing graphic
    What the Next Gen Digital Marketer Program Includes

    Self-paced learning + live sessions with Master Marketers
    Fit learning into your schedule and connect with Industry Professionals

    Online Training Modules: Self-paced, on demand training modules reviewed by master marketers

    • Foundations and Strategy of Digital Marketing
    • Data Analytics for Digital Marketing
    • Social Media Marketing
    • Content Marketing & SEO
    • Search and Paid Digital Advertising
    • Email Marketing

    Live Master Marketer Sessions and Discussions: Live, webinars with Master Marketers from top brands across the world sharing insights, learnings and career advice.

    • Digital Marketing Strategy w/John Bell & Guest Master Marketer
    • Data Analytics w/John Bell & Guest Master Marketer
    • Content Marketing Strategy w/John Bell & Guest Master Marketer
    • Performance Marketing w/John Bell & Guest Master Marketer

    Live Combustion Workshops: 1-day immersions into the most important digital marketing capabilities of the day. Participants get hands-on experience and credentials

    • Data Analytics Combustion Day – Data lies at the heart of modern digital marketing. This immersion session will allow students to work on real projects and practice their skills working with digital data to deliver insights, inform targeting and segmentation.
    • Content Marketing Combustion Day More than 62% of business respondents in a recent survey said they will increase content marketing budgets, Students will work on real content projects and develop skills creating strategy and content and integrating with full digital & social media marketing
    • Career Boost Session: A development discussion with a Master Marketer to help map out a personalized advancement or job opportunity plan.
     
    What Does the Program Cost? What is the Time Commitment?

    Made for the working professional – There are 4 levels of certification. The Advanced Expert Certification is the most complete and takes 30 weeks to complete. The Essential Expert Certification takes 15 weeks to complete. All of the programs are designed for the busy professional. You can do them while you work or attend to family life.

    Tuition costs and funding options you can bear – Like all CNM Ingenuity programs, we want to get you the most marketable skills quickly at a cost that you can bear. Participants may be eligible for a variety of funding resources to offset the costs of the program. Explore funding options here.

    Who Are the Master Marketers
    Mark Gilboard headshot
    Laura Hines Headshot

    John H. Bell, President & Chief Strategist at NextNow Digital
    John brings the best lessons of more than 25 years innovating via digital practices.  He has delivered next-gen digital marketing strategy and programs to the best-known, global brands including The Ford Motor Company, Nestle, American Express, Unilever and Travelers Insurance. He lives in Albuquerque New Mexico where he serves on the board of Presbyterian Health Plans, the premier health insurer in the state.

    Mark Gilboard – WESST Business Consultant
    Mark has more than 16 years driving innovative marketing solutions including digital insights as an advertising research professional with Nielsen Media Research (Nielsen TV Ratings) and digital out-of-home with Clear Channel Outdoor. At WESST, he helps emerging businesses in New Mexico develop the latest digital-first marketing and sales strategies to succeed.

    Laura Hines – CNM Marketing Faculty 
    Laura Hines is a part-time instructor at Central New Mexico Community College in the School of Business & Information Technology (BIT).  Laura holds a master’s degree in Educational Leadership from the University of New Mexico where she found a passion for teaching within higher education.

    Plus Guest Speakers from Top Brands like:

    • Facebook
    • Ogilvy
    • Travelers Insurance
    • Mastercard
    • Coca Cola
    • VISA
    • Burberry
    • Hennessey
    • And more…

    Have Questions? Interested in learning more? Contact Us