Next Gen Digital Marketer Certificate

Our Digital Marketing certificate program gives students the most in-demand skills and experience for today and tomorrow.

Certificate Program – Begins September 27, 2021

Contact Us to be kept in the loop with registration information.

Registration is currently open for our Master Marketer Sessions.

About the Program

Digital Marketers with New Skills are Needed!

Digital marketers are in demand. Especially data-driven digital marketers who know how to use data, content and performance marketing to drive both brand and business results.

Get Certification and More
We go beyond certification by offering students time with Master Marketers – professional marketers working with global brands – and hands-on experience via Combustion Days – 1-day, immersive workshops. Each student in the Advanced Expert program receives a personalized, Career Boost session – a career-mentorship session.

Gain the latest, sought-after capabilities: 

  • Work with top platforms like Facebook and Google
  • Craft data-driven digital marketing strategy
  • Build a Content Marketing plan driven by search engine optimization (SEO)
  • Integrate Social Media Marketing
  • Plan a Performance Marketing paid media program
  • Design Email Marketing programs that drive customer engagement

This program is perfect for: 

  • Experienced marketers looking for the most relevant digital skills
  • Students and professionals entering the workforce with the latest digital marketing capabilities
  • Small business owners who need to drive digital-first marketing for growth
What the Next Gen Digital Marketer Program Includes

Self-paced learning + live sessions with Master Marketers
Fit learning into your schedule and connect with Industry Professionals

 Online Training Modules: Self-paced, on demand training modules reviewed by master marketers

  • Module 1: Foundations and Strategy of Digital Marketing
  • Module 2: Data Analytics for Digital Marketing
  • Module 3: Social Media Marketing
  • Module 4: Content Marketing & SEO
  • Module 5:Search and Paid Digital Advertising
  • Module 6: Email Marketing

Live Master Marketer Sessions and Discussions: Live, webinars with Master Marketers from top brands across the world sharing insights, learnings and career advice.

Live Combustion Workshops: 1-day immersions into the most important digital marketing capabilities of the day. Participants get hands-on experience and credentials.

Career Boost Session: A development discussion with a Master Marketer to help map out a personalized advancement or job opportunity plan.

What is the Time & Cost Commitment? 

Tuition costs and funding options you can bear – Like all CNM Ingenuity programs, we want to get you the most marketable skills quickly at a cost that you can bear. Participants may be eligible for a variety of funding resources to offset the costs of the program. Explore funding options here.

Made for the working professional – There are 2 levels of certification. The Advanced Expert Certification  takes 30 weeks to complete. The Essential Expert Certification takes 15 weeks to complete. Both of the programs are designed for the busy professional. You can do them while you work or attend to family life.

Essential Expert

Digital Marketing Certification

15 weeks

$ 1958
  • Learning Modules 1 - 3
  • Two Master Marketer Sessions
  • One Combustion Workshop

Advanced Expert

Digital Marketing Certification

30 weeks

$ 3399
  • Learning Modules 1 - 6
  • Four Master Marketer Sessions
  • Two Combustion Workshops
  • Personalized Career Boost Session
Master Marketer Sessions
1-hour virtual sessions with Master Marketers from top brands across the world sharing insights, learnings and career advice.
Inside a Digital-First Marketing Strategy 

with Amy Schuster, Director, Digital & Social – Hennessy at LVMH
Host: John Bell, President NextNow Digital
May 13th, 2021

Inside Marketing Data & Analytics

with Lisa Wellington, former Global Director of Marketing Analytics at Coca Cola
Host: John Bell, President NextNow Digital
June 10th, 2021

Inside Content Marketing Strategy

with David Brown, head of Strategy, Knotch
Host: John Bell, President NextNow Digital
September 9th, 2021 at 12pm -1pm MT

Register for Session Now

Inside a Performance Marketing Strategy

with Jim O’Brien , Vice President Digital Marketing, Travelers Insurance
Host: John Bell, President NextNow Digital
October 7th, 2021 at 12pm -1pm MT

Register for Session Now

Combustion Days

1-day immersions into the most important digital marketing capabilities of the day. Participants get hands-on experience.

Data Analytics Combustion Day – Data lies at the heart of modern digital marketing. This immersion session will allow students to work on real projects and practice their skills working with digital data to deliver insights, inform targeting and segmentation.
Online Session: July 9th, 2021 from 9am MT to 4pm MT

Content Marketing Combustion Day – Students will work on real content projects and develop skills creating strategy and content and integrating with full digital & social media marketing
Save the date: September 17th, 2021 from 9am MT to 4pm MT

Who Are the Master Marketers
Mark Gilboard headshot
Laura Hines Headshot

John H. Bell, President & Chief Strategist at NextNow Digital
John brings the best lessons of more than 25 years innovating via digital practices.  He has delivered next-gen digital marketing strategy and programs to the best-known, global brands including The Ford Motor Company, Nestle, American Express, Unilever and Travelers Insurance. He lives in Albuquerque New Mexico where he serves on the board of Presbyterian Health Plans, the premier health insurer in the state.

Mark Gilboard – WESST Business Consultant
Mark has more than 16 years driving innovative marketing solutions including digital insights as an advertising research professional with Nielsen Media Research (Nielsen TV Ratings) and digital out-of-home with Clear Channel Outdoor. At WESST, he helps emerging businesses in New Mexico develop the latest digital-first marketing and sales strategies to succeed.

Laura Hines – CNM Marketing Faculty 
Laura Hines is a part-time instructor at Central New Mexico Community College in the School of Business & Information Technology (BIT).  Laura holds a master’s degree in Educational Leadership from the University of New Mexico where she found a passion for teaching within higher education.

Plus Guest Speakers from Top Brands like:

  • Facebook
  • Ogilvy
  • Travelers Insurance
  • Mastercard
  • Coca Cola
  • VISA
  • Burberry
  • Hennessey
  • And more…

Have Questions? Interested in learning more? Contact Us